Birchmark
- Project
- Sample website
- Audience
- Boutique brokerage · Hudson Valley, NY
- Scope
- 5 pages · design and build
The brief
Who it’s for. What it needs to do.
Give a carefully chosen home room to make an impression.
A boutique Hudson Valley brokerage takes its time with each home. Birchmark keeps that personal feel without making anyone hunt for the listings, so they come first; the other pages explain how the brokerage works and give the photographs room.
This is a fictional business, and everything it says about itself was written for this sample.
Design decisions
A closer look at the choices behind the pages.
Treat listings as the main event
The listings page keeps the homepage’s calm, editorial look. Quiet type, wide spacing and a row-by-row layout slow the reader down enough to compare properties. Listings is the second link in the menu, so it’s always one click away.
Keep the photography in focus
A mosaic of property photos fills the gallery. The header stays quiet and the links are plain underlines, so the photographs carry most of the weight. Contact is still in the navigation for the moment a visitor wants to talk.
The visitor’s path
From the first question to the next step.
See the first impression ↗
The homepage opens with “Homes worth the time it takes to find them” and a button straight to the listings.
Browse the homes for sale ↗
Addresses like 142 Old Mill Lane and 8 Riverbend Way lead the listings, each with room for photographs and details.
See recent sales ↗
The gallery puts recent sales in context, under the heading “Our market in context.”
Start a conversation ↗
The contact page has a short form next to the office phone, email and address, for a buyer who has found a home worth asking about.
Delivered work
What’s here, and what it demonstrates.
A brokerage site to click through
Listings get their own page, and so do the gallery, the brokerage’s story and the contact form.
The homes carry it
Here the homes come first and the pitch stays short, which suits a brokerage that picks its listings carefully.
Explore the website
Take a closer look at the finished pages.
The form is part of the sample and doesn’t send.
Let’s make it yours.
Tell us about your business and the people you serve. We’ll plan the pages around what your website needs to do.