A site that reassures patients before they call.
For therapists, small clinics and specialists whose patients need to trust them before they book.
Linden & Co., a complete sample website for a healthcare practice.
01 · What slows practices down
Why new patients hesitate.
Generic stethoscope photography
Stock images of stethoscopes and folded hands, and patients notice. Generic photos make a careful practice look like every other, right when someone anxious is deciding whether to trust you.
Walls of credentials, no warmth
Degrees and certifications earn the appointment, and so does the way you say “welcome.” A wall of credentials with no warmth sends an anxious patient to the practice that felt human.
Booking forms that feel clinical
A twenty-field intake form is where a nervous first-time patient gives up. We build forms that ask gently and save the sensitive questions for last, once they’ve earned them.
The approach
Your credentials and the practical details, set out calmly so a nervous patient feels ready to book.
02 · For healthcare
Pages tuned for first-time patients.
Practitioner profiles, humanized
Credentials, training and a paragraph in your own voice about how you work with patients. It’s the page someone reads three times before calling.
Insurance & rates, up front
A clear table of the insurance you accept and what self-pay costs. No “call for pricing.”
Intake forms that earn it
Three steps with save and resume, and the sensitive questions at the end.
HIPAA-aware contact handling
Encrypted form submissions, no ad trackers on patient-facing pages, a BAA on the Atelier plan. We build carefully; your compliance officer stays the authority on compliance.
A what-to-expect page
The first visit walked through plainly, including parking, paperwork and how long it takes. The unknown is half the anxiety.
Accessibility as a default
Readable type, real contrast and forms that work by keyboard, built for the patients who need them most.
The front page
Who you are, who you help and the gentlest possible “book a consult.”
Practitioner profiles
Credentials, plus a paragraph in your own voice.
Services pages
One page per specialty, written for the person searching at midnight.
Insurance & rates
A clear table, with no “call for pricing.”
Intake & contact forms
Encrypted, progressive, save-and-resume.
What to expect
The first visit, walked through plainly.
Booking integration
Jane App, SimplePractice, IntakeQ or Calendly, whichever you already use.
Signed BAA
For practices that need the paperwork in writing.
Atelier
