A site that reassures, before they call.
For therapists, small clinics, and specialists where trust is the whole conversion.
Linden & Co. — a concept build. The businesses are fictional, the craft is not.
Three things that probably sound familiar.
Generic stethoscope photography
Stock images of stethoscopes and hands. Patients can spot it instantly. We use real photos of real spaces.
Walls of credentials, no warmth
Degrees and certifications matter. So does the way you write “welcome.” Sites should do both.
Booking forms that feel clinical
Twenty-field intake forms scare patients. We design progressive forms that earn trust step by step.
The credentials, the warmth, and the practical bits — arranged the way a thoughtful intake feels.
See the Linden & Co. build →Pages tuned for first-time patients.
Practitioner profiles, humanized
Credentials, training, and a paragraph in your own voice about how you work with patients — the page someone reads three times before calling.
Insurance & rates, up front
A clear table — what you accept, what self-pay costs. No “call for pricing” games. Trust starts with transparency.
Intake forms that earn it
Three steps, save and resume — the sensitive questions come last, after the form has earned them.
HIPAA-aware contact handling
Encrypted form submissions, no ad trackers on patient-facing pages, a BAA on the Atelier plan. We build carefully; your compliance officer stays the authority on compliance.
A what-to-expect page
The first visit, walked through plainly — parking to paperwork to how long it takes. The unknown is half the anxiety.
Accessibility as a default
Readable type, real contrast, forms that work by keyboard — built for the patients who need it most, which is eventually everyone.
What your site includes, line by line.
The front page
Who you are, who you help, and the gentlest possible “book a consult.”
Practitioner profiles
Credentials, plus a paragraph in your own voice.
Services pages
One page per specialty, written for the person searching at midnight.
Insurance & rates
A clear table — no “call for pricing.”
Intake & contact forms
Encrypted, progressive, save-and-resume.
What to expect
The first visit, walked through plainly.
Booking integration
Jane App, SimplePractice, IntakeQ, or Calendly — whichever you already use.
Signed BAA
For practices that need the paperwork in writing.
Every build draws from this ledger — Foundation distills it into one good page, Studio gives the essentials their own rooms, Atelier builds the whole table.