A site that moves people to give.
For small foundations and mission-driven organizations that have to earn every donation with a story.
Northgate Foundation, a complete sample website for a nonprofit.
01 · What holds nonprofits back
Where a moved donor stops short.
Donate buttons that feel like checkout
Donating to a cause shouldn’t feel like buying a hoodie. When the giving flow reads like a store checkout, a moved donor closes the tab before they finish.
Impact reports buried as PDFs
Your annual report is your best argument for the next gift, and a nobody reads a PDF buried three menus down. It deserves a real page a donor will read.
Volunteer pages that just list shifts
A volunteer wants to picture the people, the impact and what their day will feel like. A bare list of shifts on a Google Form doesn’t move anyone off the couch.
The approach
Your mission and the proof of its work, laid out so a first-time visitor wants to give.
02 · For nonprofits
Built for donors and volunteers.
Donation flows that move
Stripe, Donorbox or your own flow, with suggested amounts, recurring giving and a thank-you that doesn’t read like a receipt.
Impact, told as stories
Your numbers told through photos, names and quotes from the people your work reached, gathered with their consent.
Program pages that stand alone
Each program gets its own page and its own story, clear to a first-time visitor and easy to link from a grant application.
Volunteer pages with warmth
Real photos of volunteers, real days and what to expect. Signing up should feel like joining a community.
Transparency, designed
Board, financials and the annual report as real pages, laid out with the same care as the homepage. Donors check these pages before they give.
501(c)(3) basics
Clean tax-deductible language, donation receipts and board-listing pages.
The front page
The mission in one sentence, and a Donate button that’s always in reach.
Donate flow
Suggested amounts, recurring giving, a receipt that says thank you like you mean it.
Program pages
One per program, with the story, the people and the numbers you stand behind.
Impact stories
Names, photos and quotes from the people your work reached, with their consent.
Volunteer page
What a shift actually feels like, and a signup that feeds your CRM.
Transparency pages
Board, financials and the annual report as real pages.
Event pages
The gala or the book drive, with the date and the ask on one page.
Newsletter signup
One field, wired to the email tool you already use.
