Ashgrove Heating & Air
Ashgrove Heating & Air is a fictional hvac & heating business in Minneapolis, MN, built as a complete, working website concept by MantelMarketing. Click through every page below, switch between desktop and mobile, and see what a finished site feels like before you start yours.
- Palette
- Dark ground, one decisive accent
- Type
- a poster-weight display face that reads like signage
- Pages
- 5 — Home, Services, Gallery, About, Contact
ashgroveheatingair.example/
Inside this build
Every page here is designed, written, and arranged the way a real hvac & heating site should be. No placeholders, no lorem ipsum. Here’s what each one carries:
- Home
- a full-screen opening · the offering, laid out plainly · story rows that alternate image and text · the numbers that build trust · customers in their own words · a closing ask
- Services
- a full-screen opening · the numbers that build trust · the offering, laid out plainly · hours, service area, and credentials · a closing ask
- Gallery
- a full-screen opening · a photo series · a closing ask
- About
- a full-screen opening · customers in their own words · hours, service area, and credentials · a closing ask
- Contact
- a full-screen opening · a working contact layout · straight answers to common questions
Why it looks this way
- Layout
- The homepage opens on a split panel: a solid field of the brand's accent color beside full-height photography, so the brand's color does the talking before a single word is read.
- Type & color
- The typography is a poster-weight display face that reads like signage, on a dark ground with a single decisive accent. No gradient on every section, no five colors competing for attention. Small businesses win trust with clarity, and every choice on this build works toward that.
- Not a template
- The same brief in a different industry, or the same industry with a different personality, comes out looking like a different studio built it. Compare Ashgrove Heating & Air with the other home services build below to see exactly that.
What a home services site has to get right
A quote form nobody finishes
Twelve fields when the furnace is out. By the time they reach submit they’ve already called the next guy. Two fields and a phone number close more jobs than a perfect form does.
No idea if you cover them
Half your traffic isn’t in your service area and can’t tell. The other half is, and can’t tell that either. The map and the hours belong above the fold, not buried on a contact page.
Curious how your current site handles these? Run the free home services site audit. It checks the exact things above, in about a minute.
Keep exploring the collection
All eighteen builds →
Yours would be board nineteen.
Same process, your real business: designed, written, and live for one flat monthly price. No project fees.
Not sure which direction fits you? Try the style playground.