Ashgrove Heating & Air
- Project
- Sample website
- Audience
- Heating and air conditioning · Minneapolis, MN
- Scope
- 5 pages · design and build
The brief
Who it’s for. What it needs to do.
A cold house needs a clear next step.
Ashgrove explores a heating and air conditioning website for Minneapolis–St. Paul. The brief makes seasonal urgency part of the opening message, then gives planned maintenance and replacement work their own space. Visitors can recognize their situation without learning equipment terms first.
This is a fictional business, and everything it says about itself was written for this sample.
Design decisions
A closer look at the choices behind the pages.
Make the service list easy to compare
Every service gets its own row on the services page, which makes them easy to compare. Condensed headings and square buttons give the site a plain workshop feel, and the homepage sets its opening explanation beside the photograph.
Show the work beyond the equipment
Instead of another dense grid, the gallery runs photographs in a horizontal line. Visitors see installations and everyday field work before they reach the contact page, and the navigation never moves.
The visitor’s path
From the first question to the next step.
Start with the cold house ↗
The opening line is written for a Minnesota winter, and the first button asks for a free quote.
Compare the services ↗
Furnace and AC repair and installation, maintenance plans, emergency service and duct work each have a row.
See the jobs ↗
The gallery, titled “On the job,” shows recent work around the Twin Cities.
Get a quote ↗
A quote form sits beside the emergency number on the contact page.
Delivered work
What’s here, and what it demonstrates.
Built for winter
All five pages keep the same workshop look, from the service rows to the quote form.
A family firm with one rule
Ashgrove’s About page gives the rule the company started with in 1998: never let a Minnesota family go without heat.
Explore the website
Take a closer look at the finished pages.
The form is part of the sample and doesn’t send.
Let’s make it yours.
Tell us about your business and the people you serve. We’ll plan the pages around what your website needs to do.