Don’t worry about getting it perfect. The audience step is a starting point, not a final brief.
If you’re unsure:
- Pick the audience tags that feel closest. You can choose more than one. We use them to shape what gets emphasised on the homepage.
- Skip the free-text description. It’s optional. Your designer will ask better questions on the kickoff call than a text field can.
- Lean on what you already know. Who has paid you in the past? Who do you most enjoy working with? That’s usually a more honest signal than what you wish your audience was.
If naming the customer is genuinely hard — say, you’re launching something new — tell your project manager on the call. Working through it together is often the most useful part of the process.