01 · What slows firms down
Why good prospects never call.
Credentials with no person behind them
Bar numbers, certifications and a logo grid. None of it tells a prospect what it’s actually like to work with you.
Nobody knows how to start
The whole site explains what you do and never how to begin. The first step should be one obvious button.
Written in jargon
Engagement letters and statements of work read fine to you. The person looking for help after hours needs plain words first.
The approach
Your credentials and a plain explanation of how you work, so booking a first consult feels easy.
02 · For professional services
Every page tuned to earn the first call.
Service pages in plain English
Each practice area gets its own page saying what it is, who it’s for and what it costs to start, written for the prospect.
Bios that read like people
Credentials matter, but so does a paragraph in your own voice about how you work. Prospects read it before they call.
A how-we-work page
How an engagement works, walked through plainly: the intro call, the scope, the fees and what lands in their inbox when.
Book a consult in two clicks
We wire in the Calendly or Acuity you already use, so a ready prospect picks a time instead of filling in a contact form that goes nowhere.
Credentials, stated cleanly
Bar admissions, licenses and memberships in a short list next to your bio.
Articles that show the thinking
A clean place for the explainers and notes you’d email a client anyway, so a prospect sees how you think before they call.
The front page
Who you are, who you serve and one clear button to book a consult.
Service pages
One per practice area or service, with plain words first and the fine print second.
Attorney / partner bios
Your background and how you like to work, in your own words.
How we work
Intro call, scope, fees and what to expect, in order.
Consult booking
Calendly or Acuity, embedded and styled to match.
Credentials & admissions
Bar numbers, licenses and certifications, stated cleanly in a short list.
Articles / insights
A tidy home for the explainers and notes that show how you think.
Studio +
Intake & e-signature
Encrypted intake that hands off to Clio or your proposal tool for signature.
Atelier