Roofing website sample
- Project
- Sample website
- Audience
- Local homeowners
- Scope
- Complete website and service content
The brief
Who it’s for. What it needs to do.
A ceiling stain is a starting point, not a service category.
Roofing, gutters and skylights overlap in the homeowner’s experience. This fictional contractor brief starts with the visible problem, then routes it toward the appropriate service. The site needs to support both immediate repair questions and people planning a larger replacement.
This sample uses a fictional contractor and fictional credentials. Its service and local pages show how the same approach can support a complete home-service website.
Design decisions
A closer look at the choices behind the pages.
Connect symptoms to the right trade
The opening content names everyday situations such as water coming in or gutters overflowing. It gives a homeowner a way into the service content before they know the precise repair.
Give a major decision more room
Repair, replacement and inspection content can develop beyond the homepage. The longer page connects that service structure with location, process and estimate information.
The visitor journey
From the first question to the next step.
Recognize the job
Start with the roof, gutter or skylight problem. The opening message gives the visitor familiar situations to choose from.
Read the service detail
Explore the relevant service and check the local coverage. Supporting pages give the job more context than the homepage alone.
Understand the process
Read how the example business presents its work and answers common questions.
Explore the inquiry route
Continue to the estimate presentation to see how the website turns the initial problem into a service conversation. Use sample details when exploring the form.
Delivered work
What’s here, and what it demonstrates.
What was built
A complete home-service website with service content, local pages and a consistent path from the first question to an inquiry.
The result in context
This sample shows how a home-service website can move from a customer’s problem to the right service and a clear request for help.
Explore the website
Take a closer look at the finished pages.
Explore the key pages below, or open the full-page view for a closer look.
View the full-page screenshot
Let’s make it yours.
Tell us about your business, the people you serve, and what your website needs to do.