Plumbing website sample
- Project
- Sample website
- Audience
- Local homeowners
- Scope
- Complete website and service content
The brief
Who it’s for. What it needs to do.
Start with what the water is doing.
This plumbing sample presents a local contractor handling drains, water heaters, leaks and pipe work. The brief has to accommodate a sudden problem as well as a planned replacement. Visitors should be able to find a relevant service before explaining the job.
This sample uses a fictional contractor and fictional credentials. Its service and local pages show how the same approach can support a complete home-service website.
Design decisions
A closer look at the choices behind the pages.
Name recognizable plumbing problems
The introduction starts with a backed-up drain, an aging water heater or a hidden leak. That language creates a practical route into the service pages without expecting the visitor to diagnose the fault.
Keep the job and location connected
The longer website develops services alongside local coverage and the process for getting help. It gives people more to read before they choose the estimate step.
The visitor journey
From the first question to the next step.
Recognize the job
Start with the plumbing problem. The opening message gives the visitor familiar situations to choose from.
Read the service detail
Explore the relevant service and check the local coverage. Supporting pages give the job more context than the homepage alone.
Understand the process
Read how the example business presents its work and answers common questions.
Explore the inquiry route
Continue to the estimate presentation to see how the website turns the initial problem into a service conversation. Use sample details when exploring the form.
Delivered work
What’s here, and what it demonstrates.
What was built
A complete home-service website with service content, local pages and a consistent path from the first question to an inquiry.
The result in context
This sample shows how a home-service website can move from a customer’s problem to the right service and a clear request for help.
Explore the website
Take a closer look at the finished pages.
Explore the key pages below, or open the full-page view for a closer look.
View the full-page screenshot
Let’s make it yours.
Tell us about your business, the people you serve, and what your website needs to do.