Painting website sample
- Project
- Sample website
- Audience
- Local homeowners
- Scope
- Complete website and service content
The brief
Who it’s for. What it needs to do.
A paint job starts with the surface and the room around it.
This painting sample presents a local crew handling interiors, exteriors, cabinets and related preparation. The brief needs to help a homeowner describe the finish they want and understand that the work involves more than choosing a color.
This sample uses a fictional contractor and fictional credentials. Its service and local pages show how the same approach can support a complete home-service website.
Design decisions
A closer look at the choices behind the pages.
Make the scope recognizable
Chalking siding, a room that needs a change and cabinets worth refinishing are concrete starting points. The opening copy helps visitors recognize their job before looking through the service detail.
Develop the job beyond the first photograph
The longer page gives the service offering, process and local coverage separate places. It supports a more useful inquiry by giving the homeowner context before the estimate step.
The visitor journey
From the first question to the next step.
Recognize the job
Start with the rooms or surfaces to paint. The opening message gives the visitor familiar situations to choose from.
Read the service detail
Explore the relevant service and check the local coverage. Supporting pages give the job more context than the homepage alone.
Understand the process
Read how the example business presents its work and answers common questions.
Explore the inquiry route
Continue to the estimate presentation to see how the website turns the initial problem into a service conversation. Use sample details when exploring the form.
Delivered work
What’s here, and what it demonstrates.
What was built
A complete home-service website with service content, local pages and a consistent path from the first question to an inquiry.
The result in context
This sample shows how a home-service website can move from a customer’s problem to the right service and a clear request for help.
Explore the website
Take a closer look at the finished pages.
Explore the key pages below, or open the full-page view for a closer look.
View the full-page screenshot
Let’s make it yours.
Tell us about your business, the people you serve, and what your website needs to do.