Landscaping website sample
- Project
- Sample website
- Audience
- Local homeowners
- Scope
- Complete website and service content
The brief
Who it’s for. What it needs to do.
Begin with what is happening in the yard.
This fictional landscaping business brings maintenance, irrigation, planting and seasonal work together. The brief has to speak to both ongoing care and a specific problem. A homeowner should be able to describe the space in ordinary terms.
This sample uses a fictional contractor and fictional credentials. Its service and local pages show how the same approach can support a complete home-service website.
Design decisions
A closer look at the choices behind the pages.
Use the yard as the starting point
The opening message names a struggling lawn, a valve that has stopped opening and beds that need rethinking. Those familiar situations lead into the services instead of requiring horticultural knowledge.
Connect one job to ongoing care
The service structure gives both individual jobs and recurring work room to be understood. Local coverage and the estimate route bring that content back to a practical next step.
The visitor journey
From the first question to the next step.
Recognize the job
Start with the yard and the work it needs. The opening message gives the visitor familiar situations to choose from.
Read the service detail
Explore the relevant service and check the local coverage. Supporting pages give the job more context than the homepage alone.
Understand the process
Read how the example business presents its work and answers common questions.
Explore the inquiry route
Continue to the estimate presentation to see how the website turns the initial problem into a service conversation. Use sample details when exploring the form.
Delivered work
What’s here, and what it demonstrates.
What was built
A complete home-service website with service content, local pages and a consistent path from the first question to an inquiry.
The result in context
This sample shows how a home-service website can move from a customer’s problem to the right service and a clear request for help.
Explore the website
Take a closer look at the finished pages.
Explore the key pages below, or open the full-page view for a closer look.
View the full-page screenshot
Let’s make it yours.
Tell us about your business, the people you serve, and what your website needs to do.