Heating and air conditioning website sample
- Project
- Sample website
- Audience
- Local homeowners
- Scope
- Complete website and service content
The brief
Who it’s for. What it needs to do.
A system that will not heat or cool needs a readable next step.
This fictional heating and cooling business serves homeowners with uncomfortable rooms, aging equipment or a system that has stopped behaving as expected. The brief brings repair, replacement and maintenance questions into one coherent local website.
This sample uses a fictional contractor and fictional credentials. Its service and local pages show how the same approach can support a complete home-service website.
Design decisions
A closer look at the choices behind the pages.
Use the homeowner’s language
A short-cycling furnace or an icing outdoor unit is easier to recognize than a technical fault code. The opening message starts with those observations and directs visitors into the service content.
Make space for planned improvements
The site also covers larger decisions such as replacement, heat pumps and duct work. Supporting explanations and the estimate route give a visitor somewhere to go after identifying the need.
The visitor journey
From the first question to the next step.
Recognize the job
Start with the heating or cooling issue. The opening message gives the visitor familiar situations to choose from.
Read the service detail
Explore the relevant service and check the local coverage. Supporting pages give the job more context than the homepage alone.
Understand the process
Read how the example business presents its work and answers common questions.
Explore the inquiry route
Continue to the estimate presentation to see how the website turns the initial problem into a service conversation. Use sample details when exploring the form.
Delivered work
What’s here, and what it demonstrates.
What was built
A complete home-service website with service content, local pages and a consistent path from the first question to an inquiry.
The result in context
This sample shows how a home-service website can move from a customer’s problem to the right service and a clear request for help.
Explore the website
Take a closer look at the finished pages.
Explore the key pages below, or open the full-page view for a closer look.
View the full-page screenshot
Let’s make it yours.
Tell us about your business, the people you serve, and what your website needs to do.