Fieldstone Renovations
- Project
- Sample website
- Audience
- Kitchen and bath remodeling · Asheville, NC
- Scope
- 5 pages · design and build
The brief
Who it’s for. What it needs to do.
Start with how the room needs to work.
Remodeling a kitchen or bath is a big decision for an Asheville homeowner, and Fieldstone brings it down to familiar rooms and practical needs. Project photos help people imagine the change, and the copy around them helps describe their own renovation.
This is a fictional business, and everything it says about itself was written for this sample.
Design decisions
A closer look at the choices behind the pages.
Make the work approachable
This is a business that works inside people’s homes, so the homepage speaks plainly, with rounded buttons and a warmer rhythm. The remodels live on their own projects page, which spares the homepage from explaining every service.
Help visitors picture the possibilities
A mosaic gallery fits rooms of different sizes and shapes and keeps the rest of the page quiet. About and Contact never move, so an idea found in the gallery can turn into a conversation.
The visitor’s path
From the first question to the next step.
Picture the room on the homepage ↗
Kitchens and baths lead the homepage. From there you can see the projects or start a renovation.
Look at finished kitchens and baths ↗
Projects like the Sinclair kitchen and the Kenilworth primary bath are written up one at a time.
Look more closely at the spaces ↗
The gallery covers kitchens, baths and the work between them, close up.
Start your renovation ↗
A few lines about the room are enough to start. The form doesn’t ask for measurements or a budget.
Delivered work
What’s here, and what it demonstrates.
Mostly projects
Most of the site is projects and photographs, and the consultation form is always in the menu.
Proof in the rooms
Finished kitchens and baths make the case on their own.
Explore the website
Take a closer look at the finished pages.
The form is part of the sample and doesn’t send.
Let’s make it yours.
Tell us about your business and the people you serve. We’ll plan the pages around what your website needs to do.